• 1.73 Billion Internet users worldwide
• 90 Trillion Emails Sent in 2009
• 81% of Emails were Spam
• 126 Million Blogs on the Internet
• 27.3 Million Tweets Per Day
• Faceboook serves 6 million pages per minute
• 4 Billion photos hosted by Flickr
• 182 Videos watched on average per month (per user)

JESS3/ The State of The Internet from JESS3on Vimeo

The study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of. Considering Facebook’s over 400 million users, the opportunity is great for social media marketers.

The first question that comes to mind is why do people become fans of companies? The easy answer is that they want discounts, next they want to engage with the company. This follows the old sales mans credo,  people by from who they know.

The study also uncovered perceptions among consumers that those brands not engaging in social media are out of touch.

When asked the question “What does it say about a brand if they are not involved with sites like Facebook or Twitter?” they said the following:

• “It’s EXPECTED that a company have some digital face – whether it’s on FB or Twitter I don’t know – but they need a strong electronic presence or you doubt their relevance in today’s marketplace.” Female 50-54
• “Either they are not interested in the demographic that frequents Facebook and Twitter or they are unaware of the opportunity to get more exposure in a more interactive method.” Male 35-39
• “It shows they are not really with it or in tune with the new ways to communicate with customers.” Female 18-24.
• “If they’re not on Facebook or Twitter, then they aren’t in touch with the “electronic” people.” Female 55-59

In simple English, what does this mean if you are a business owner that is not on Facebook or Twitter, your not in touch with your customers, and your customers doubt your relevance in today’s marketplace.  This isn’t coming from just 19 year old girls either, this is coming from middle aged Americans.

DON’T MISS OUT!

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I  developed the design giving it a modern easy to use interface. I also constructed content, images as well upgraded the logo.  Along with this I set up a blog,  a social  marketing campaign, webmaster tools as well as analytics so that we can track the progress and key word ranking of the site on top search engines like Yahoo and Google.

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I  developed the design giving it a modern easy to use interface. I also constructed content, images as well upgraded the logo.  I also set up a blog,  a social  marketing campaign, webmaster tools as well as analytics so that we can track the progress and key word ranking of the site on top search engines like Yahoo and Google.

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Scope of Project: Systematic Startup is an online Web marketing company that I started in 2008.  We have a number of clients that we monitor their online presence and marketing compatibility on the world wide web. We offer SEO, SEM, Content Management, Social Marketing Management and much more. I developed the website using a Wordpress template and content management system. I gave the template a complete upgrade by changing the fonts, colors and

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The Boys and Girls Club of Laguna Beach, CA wanted an interactive two column blog style site that all of the board members could update with upcoming events and blog posts. John Zeg designed “b&g” campaign and myself along with Jerry Tucker at JMT designs developed the interactive website and pluggins.

BLOG LAYOUT:

Today there is so much focus on social media websites like Twitter, Facebook and FourSquare, that is easy for companies to forget about the single most important social media tool available: their blog.  As a matter of fact, for companies who are looking to increase their search engine optimization efforts, a well-crafted blog can make a HUGE impact!

To validate this, HubSpot released a study last summer showing some dramatic search related differences for companies including blogs as part of their content strategy. Their data shows small business who blog have an average of 97% more inbound links, 434% more indexed pages and 55% more visitors.

These numbers all pretty much lead to one conclusion, you should be blogging! With the added links combined with flush and freshly indexed pages leads to higher ranking for more KEY WORD TERMS, in turn, leads to higher visitor traffic.

But what is it that Search Engines love so much about blogs? Jennifer Laycock at Search Engine Guide brought to light some important points that we shouldn’t forget about when we think of our blog. Let’s take a look at seven key factors that help blogs outperform the average business site when it comes to delivering organic search traffic.

Reason #1: Link Building Speed

One of the most important aspect of blogs when it comes to search engine optimization is the speed with which you can build inbound links. This is on account of  blogs being  populated with the type of content people are willing to link to. It doesn’t matter if they are passing it on to colleges on Linked In, retweeting a great How-to guide or linking with added commentary from another blog, a good blog will rarely lack inbound links.

A business site will have a far more difficult time attracting inbound links. once the directories have been exhausted, acquiring new links can be allot of hard work.

Reasons # 2: Depth of Links

A second strong benefit to blogs is the distribution of  links to different pages on the site. When it comes to business websites, the greats majority of links will point to the primary URL. With blogs, most of the links point directly to the post being mentioned or shared. This distributes links deeply and widely across the site lending more credibility to each page thus making it easier for individual pages to rank.

Reasons# 3: Outbound links

If you are trying to establish your site as a resource or value in the eyes of search engines and visitors, outbound links will play a major role. Blogs tend to link freely to additional resources, information and sites. Business websites tend to restrict their outbound links due to concerns about sending their potential customers away from their site.

The ability to link freely to other sites is key to establishing the blog as a true resource and generating inbound links in the future.

Reasons #4: Key Word Potential

There is a limit to how many pages of content you can add to a corporate site before you begin to overwhelm the visitor and detract for the conversion process. For many sites, this also means limiting the number of Keywords and phrases you can properly target.

Blogs offer far more freedom in terms of ability to add new content with a slight variation in focus in order to target more keywords. Blogs can provide opportunity to target potential customers throughout the keyword research cycle by offering an ideal setting to educate, guide and answer questions.

Reason #5: Fresh Content

One of the biggest differences between blogs and standard websites in the eyes of search engines is the freshness of content. Blogs tend to be updated weekly or daily while corporate sites tend to stay stagnate.

We should know by now that frequent content additions lead to frequent visits by search engines and deeper crawls by search robots or spiders. Integrating your blog into your primary domain can help increase the frequency and depth of spidering of the corporate side of your site as well.

Reason #6:Credibility

One of the keys to understanding the search buying cycle is realizing that early in the cycle people are looking for information instead of a sales message. Since corporate sites tend to be very conversion driven, there is a limit as to how comfortable a consumer feels about learning about their potential purchase in that type of environment.

This a major tool that makes blogs so powerful in terms of search traffic. Blogs allow you to gain rankings for a wide range of phrases found early in the buying cycle and offers multiple opportunities to connect and build credibility with your target audience. This increases the chances they will either link over to your site, bookmark you for future purposes or simply recall your brand when they move forward through the buying cycle.

Reason #7: Personality of the Company

The larger the business, the better the chance its customers view it as simply another nameless, faceless, profit driven company. The smaller the business, the better chance it’s customers will feel it lacks credibility, capability and accountability. These challenges can be difficult to overcome when your site is focused on conversion.

Adding a blog into your marketing ammunition allows large companies to seem a little smaller by adding a personality to the mix. At the same time , blogs allow smaller companies to look more personable, which can also enable them to build credibility and a one-on-one connection with their customer.

Time to BOOST YOUR SEO by getting back to your blog.

Talk to your SEO adviser and find out what types of search terms and phrases you should be targeting to expand your listings in search engines. Work with them to put together some content plans for you blog. Your rankings will thank you for it.

Google takes on music, and why not “music” is one of the number one searched terms on the internet. Who knows that better than guys over at Google.

A Little History

WordPress was born out of a desire for an elegant, well-architectured personal publishing system built on PHP and MySQL and licensed under the GPL. It is the official successor of b2/cafelog. WordPress is fresh software, but its roots and development go back to 2001. It is a mature and stable product. We hope by focusing on user experience and web standards we can create a tool different from anything else out there.

WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability. WordPress started as just a blogging systems, but has evolved to be used as full content management system and so much more through the thousands of plugins, widgets, and themes, WordPress is limited only by your imagination.

Wordpress uses CMS (Content Management System) allowing users the ability to not only design a great blog, but a great website as well. With an easy to use Dashboard the user has easy access to the back end of their website, so they can easily manage content and images. This also allows users to change the look and feel of their site without loosing any of the important content.